03 Develop

Prove it in the market, then scale.

Develop is the growth stage: new revenue streams, offers and pricing that you first prove in the real market and then scale. You need it when you want to grow and want to know in advance which bet will actually carry.

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Develop is business development in the literal sense: we take new revenue streams, offers, a sound pricing strategy and the go-to-market to the point where you decide with evidence in hand. We condense the many growth ideas into a few bets, run the numbers and test them in the market. If your question is where the next revenue growth comes from, which field to open up or which offer to build, this is your stage. The line is simple: proof first, then budget.

How we work: we take your offer, target group and market apart, calculate price and contribution margin, and set up small pilots with real customer feedback. A pilot brings answers from the real market: does the market buy at this price, in this packaging, through this channel? What works, we scale and pour into a repeatable routine. What the market answers differently has cost you little, because we started small. You check progress at fixed checkpoints after 30, 60 and 90 days, and AI runs in the background as a tool, for example to work through market and pricing data faster or to read customer signals.

Develop is the stage around revenue and market, and it works hand in hand with the others: Discover exposes the bottleneck, Develop builds the sales path on top, and Deploy later delivers the technology behind it. You steer along fixed checkpoints, because the same two founders who think through the growth strategy set up the pilots themselves, Torsten and Luay. At the end stands a proven revenue path, connected to your structure and anchored in your company.

How it runs

  1. 01 Kick-off call
  2. 02 Situation map · day 10–15
  3. 03 Milestones · 30 / 60 / 90
  4. 04 Handover · runs on its own

What we do

  • Screen your growth options and condense them into a few well-reasoned bets
  • Sharpen offer, target group and sales logic so the customer value carries the price
  • Calculate price and contribution margin and set a pricing strategy that holds
  • Plan the go-to-market and run small pilots with real customer feedback on a 30/60/90-day rhythm
  • Turn what works into a repeatable sales routine, connected to your existing structure and your people

What you get

  • A short list of well-reasoned growth bets, ranked by impact and effort
  • A sharpened offer with pricing logic and a calculated contribution margin per sale
  • Running pilots with proven numbers on close rate, conversion and margin
  • A documented sales routine your team can repeat, plus a clear call on what gets scaled

Result

You scale what the real market has already proven, and a documented sales routine stays anchored in your company.

Common questions

  • How do I find new revenue streams for my business?

    We screen your growth options and condense them into a few well-reasoned bets, ranked by impact and effort. Each bet gets calculated through with price and contribution margin and tested in a small pilot in the real market. You scale the revenue stream the market has already confirmed: proof first, then budget.

  • Why run a pilot program before a full launch?

    A pilot delivers market validation from real customers: do they buy at this price, in this packaging, through this channel? What works, you scale and pour into a repeatable sales routine. What the market answers differently has cost you little, because you started small. You check progress at fixed checkpoints after 30, 60 and 90 days.

  • How do I develop a pricing strategy for my offer?

    First we sharpen the offer, the target group and the sales logic, so the customer value carries the price. Then we calculate price and contribution margin per sale and set a pricing logic that holds. The market confirms the pricing strategy in the pilot before you roll it out broadly.

  • How do I plan a go-to-market strategy for a mid-sized company?

    A go-to-market plan pins down channel, messaging and the first target customers, from the first contact to the closed deal. A pilot then runs on the 30/60/90-day rhythm, with real customer feedback and proven numbers on close rate, conversion and contribution margin. What works becomes a documented sales routine your team can repeat on its own.

More in our 6D system

  1. Discover Situation report, bottlenecks, 90-day plan
  2. Design Processes, roles, operating rhythm
  3. Drive Interim leadership, change, communication
  4. Deliver Stalled projects, project steering, interim roles
  5. Deploy Automation, AI agents, web, dashboards

Contact

Tell us where it's stuck.

A sentence or two about your situation is enough. It lands directly with the two of us, and you get an honest reply.

Request a call start@dyrective.com